Minwoo’s Right Brain Archive

The snob appeal of tap water. - By Daniel Gross - Slate Magazine

Here’s an interesting perspective on the bottled water backlash. I never thought about it this way. Bof! (as Nico would say :-) Most superficial fads trickle down from the “elites” of the society anyway. At least, in this case, it’s for the good of the environment.

Chez Panisse’s decision to swap Perrier for public water highlights how quickly the culture surrounding food, drink, and the environment has shifted. Not long ago, bottled water represented the height of urban sophistication. Today, bottled water is just another cog in the carbon-spewing, globe-warming industrial machine. There is a growing conflict between those who want to drink clean, pure water and those who want to breathe clean, pure air.
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Bottled water’s swift transformation from glass-encased luxury good to déclassé, plastic-wrapped menace was entirely predictable. Over the past century, we’ve seen numerous examples of products that, so long as they were available only to a select few, were viewed by those elites as brilliant, life-improving developments: the automobile, coal-generated electricity, air conditioning. But once companies figured out how to make them available to the masses, the elites suddenly condemned them as dangerous and socially destructive.

So long as only a few people were drinking Evian, Perrier, and San Pellegrino, bottled water wasn’t perceived as a societal ill. Now that everybody is toting bottles of Poland Spring, Aquafina, and Dasani, it’s a big problem.